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Learn How Facebook can Help Make Sales for your Boutique.

Businesses can market their products and services successfully by understanding the opportunities that lie on Facebook. At the same time, marketing on Facebook is different from other media. For instance, the way you cannot run a television ad on a radio is the same way you cannot market on Facebook like In a magazine.

Facebook is considered to be a social space for people to chat with friends, look on photos and videos as well as to relax and have fun. Therefore, for you to sell on Facebook you need to join conversations in order to be part of the community. The use of hard-sell tactics might not be appropriate on Facebook. Hard-sell tactics include posting about the products repeatedly, listing the prices and products, as well as using advertising slogans. Rather than make sales, users might post negative comments about the business or unfollow you.

On the other hand, you need to have a goal and strategy. You can, for instance, decide the goal for you boutique is achieve a 10% sales increase by using Facebook comments. On the other hand, the strategy could be posting photos of customers with the clothes they have purchased from the store. The purpose of a goal as well as a strategy is to give the business an ability to measure its success.

Again, you can encourage the users to comments while you reply quickly. To achieve this, allow users to contribute to topics they are interested as well. When the users post comments, ensure you respond quickly. Failure to reply to comments can weaken the user’s willingness to engage with you. This can make them drift away gradually.

You can use other ways to help you sell on Facebook as well as promote your store. Such strategies may include.

1. Give discounts and promotions.

Liking pages can earn you discounts and coupons. Therefore, when you offer a discount to people who come to shop through your Facebook page, you entice more customers to buy. Again, this will be a way of promoting your business since users will be willing to share your page for their friends to know about the discounts as well.

2. Make it possible to share.

Your business can reach many people when the share option of the Facebook page of your business has been activated. When users browse your products, they can share them with friends and family members on Facebook. As a result, you increase fans for your store. This would also make it easy to sell on Facebook.

The opportunity offered by Facebook to promote and sell products is big. Nevertheless, what matters is the strategy and the way you use them.

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